Better Opportunities for the Proper Business Option Now

Maybe you have been private on Facebook for ages, or you secretly have nothing to do with this popular social media platform. Yet – in view of the high number of visitors and the possibility of being in direct contact with the target group – it is a business sin to do nothing with it. But how do you get the most benefit from this for your startup? You can read this in this checklist: tips for business success on Facebook. For Building Better Business now you will be able to have the best option now.

Log in to Facebook

It is actually a condition rather than a tip. If you are not already on Facebook, that is now the time to do so. In order to profile your company, brand or product on this platform, you must have an active profile.

  • Profiles are for users, pages for organizations, projects and other initiatives, according to Facebook. So you first have to personally register first before a business page can be created at all.
  • Whether you are already a Facebook fan or not: becoming active on this platform has its advantages, because you can immediately use your family, friends and business contacts from your network to promote your products and / or services.

Anyone who does not really like the fact that business and private, can sometimes get mixed up, can adjust the privacy settings of his profile as required and, if necessary, tighten up. Facebook is quite flexible in this regard. If you do not want colleagues and / or customers to see photos of a nice outing with your family, you can easily set that up on your profile.

With every update that Facebook makes, the privacy conditions can be adjusted again. This is also relevant if you use Facebook with your smartphone or tablet. It is therefore smart to check your profile details after each update.

Create a business page

Keep your business and private administration in order? A business account is free for first-time entrepreneurs for the first year.

Knowing more

  • Once you have an active Facebook profile, you can immediately create a business page. Here users or other companies and institutions can become ‘fans’.
  • Go to create a page and click on the icon that applies to your situation.
  • In most cases this will be a local company, foundation, association or other organization.
  • You can then further supplement your page with important data and, for example, upload the company logo as an image.
  • The beauty of such a business page is that you can give this ‘profile’ the same house style as the style you use on your business website.
  • This can be done, for example, by adding extra informative and welcome tabs with more information about your products or events that you will organize in the near future.

You are probably the only administrator of the page at the moment, but it is also possible to appoint multiple managers in the future. Of course, these participants also need to have an active Facebook profile.

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